Samsung UE98U9000HKXXU 98" Crystal UHD - 4K Ultra HD HDR Smart TV with Tizen OS

4K Upscaling

Enjoy sharper, clearer entertainment with intelligent 4K Upscaling, enhancing lower-resolution content with improved detail, clarity and picture quality for a more immersive viewing experience.

Vision AI Companion

Discover a smarter way to watch with Vision AI Companion, providing personalised recommendations and intelligent assistance to help you find the content you love more quickly.

Awarded for Excellence

Recognised for outstanding innovation and performance, this Samsung TV delivers trusted quality, advanced technology and an exceptional home entertainment experience.

Smart Tizen OS

Access your favourite streaming services, apps and personalised recommendations from one intuitive platform, making it quick and easy to enjoy all your entertainment.

Level up your Game with Samsung TV

Enjoy responsive gameplay and easy access to cloud gaming services, helping you get more from every gaming session without the need for additional hardware.

Immerse Yourself with Sound

Experience immersive audio with intelligent sound technologies that enhance dialogue, create realistic movement and deliver richer, more engaging entertainment.

Complete Smart Home

Connect and control compatible smart home devices directly from your TV, making it easy to manage your connected home from one convenient hub.